Campaign Brief

Campaign Execution Brief

This brief initializes the campaign workflow and gives our team the context needed for strategy, creative and execution.

Instructions: Answer as precisely as you can. You can review everything before submitting.

Step 1 / 3

1. Campaign Fundamentals

Define the client, core objective, and timeline.

Client / Brand Name *Campaign Name *Primary Objective *Business Logic *

Launch Date *End Date *

Step 2 / 3

What are we selling and what is the conversion hook?

Core Offer *Pricing & Discount Structure *The Irresistible Hook *Thresholds & Upsells *

Step 3 / 3

Define buyer logic, constraints, and financial KPIs.

Target Persona *Pain Point (Push) & Dream Outcome (Pull) *

Total Media Budget (€) *Target CPA (€) *Target ROAS *

Brand Constraints (DO NOT list) *

Final Check

Please double-check the details before submitting.